ASOS launches exciting online tool that shows clothes on different body types - EpicNews

Alex Light

As if I didn’t love ASOS sufficient! Not solely does the net retailer give us same-day supply, frequent low cost codes, a variety of sizes and an enormous choice of manufacturers, now ASOS is trialling an augmented actuality device that’s set to alter how we store. The device, known as ‘See My Match’ and developed in partnership with Israeli AR firm Zeekit, will allow web shoppers to make extra knowledgeable shopping for selections by exhibiting a simulated view of how the objects will look on different-sized and formed our bodies. 

At present, 800 attire are included within the trial – and shoppers will be capable to see every of these attire on a variety of 16 fashions in sizes 4 to 18. ASOS have confirmed that extra fashions and a wider vary of sizes will probably be accessible within the ultimate product launch. 


READ: “Yet again, Love Island fail us with diverse body shapes”

So when you’ve chosen a mannequin, ‘See My Match’ digitally maps the product onto that mannequin, bearing in mind the dimensions, lower and match of every particular person garment. The ensuing photographs look very life like. 

Personally, I’m so enthusiastic about this as a result of I can’t let you know the numerous instances I’ve ordered one thing about seeing it on the dimensions eight mannequin, obtained it and realised it barely even seems like the identical costume! 

READ: Modern Family star Sarah Hyland posted a photo she “hated” to promote body confidence

It’s additionally about time e-commerce stepped as much as the plate with regards to physique range and catered to the purchasers who’re buying, not simply measurement eight clients. Now we simply must hope that the trial is profitable and the device is launched – crossing every part!