Britons have been urged to buy a newspaper as the press grapples “with the biggest existential crisis in its history”.
The newspaper enterprise has come beneath growing pressure amid the coronavirus pandemic, with falling promoting income and declining circulation.
Two of the UK’s largest publishers have lower wages for employees within the newest spherical of measures to mitigate the influence of the disaster.
The Daily Mail and General Trust (DMGT), which owns the Mail, Metro and the i newspaper titles, has imposed a pay lower on all employees incomes greater than £40,000 a 12 months.
And Reach, proprietor of the Mirror and Express papers, mentioned all employees will see a pay lower of at the very least 10% due to heavy falls in promoting and circulation.
Writing in The Times, Culture Secretary Oliver Dowden mentioned: “Newspapers are at coronary heart of the British media and important to its vibrant combine.
“People across the country are rising to the coronavirus challenge and I suggest we all add one small thing to our to-do list: buy a paper.
“Despite the massive disruption the coronavirus lockdown is causing to the production and distribution of news, those working in the industry have shown a dogged determination to keep the show on the road.
“Right now the information industry is doing a very important public service by giving essential data to folks as the pandemic unfolds.”
He additionally urged manufacturers to finish “ad-blocking” on on-line information articles concerning the pandemic and permit their adverts to seem subsequent to COVID-19 information tales.
“As the nation fights our best nationwide emergency for the reason that Second World War the press is grappling with arguably the most important existential disaster in its historical past.
“National, regional and local newspapers are under huge financial pressure, largely because of plummeting commercial advertising on their printed pages and websites.
“So at this time I’m asking firms and the promoting industry to act and do all they will to resolve this situation.
“I have written to the 100 biggest brands in the UK to urge them to review their advertising policies and check they are not inappropriately blocking adverts from appearing next to news providing a vital public service.”